1705 Loyalty and personalization drive an elevated customer experience at Air Canada and Lufthansa

Travelers demand a personalized experience, consistent services and loyalty programs that make them feel they’re an airline's best customer. Gain insights into Air Canada’s ambitious plan to transform its digital experience through a redesign of its apps and web experience while launching a new loyalty program. Learn how Lufthansa provides a differentiated, personalized experience for its brands (Lufthansa, SWISS, Austrian Airlines, Brussels Airlines) while driving a consolidation strategy.